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PREMIUM ROASTED - SUSTAINABLY SOURCED - 100% ARABICA - COFFEE FOR A CAUSE

Established by the Village Cheese & Wine shop, this Montecito-based premium coffee company was inspired by the first responders who bravely showed up for our community throughout the Thomas fire. That’s why we incorporate a flame within our logo, to represent the fire. Surrounding the flame is the heart of recovery, an homage to the resiliency of our community of Montecito. All of this is held by the lantern from the old Montecito Fire Department, recognizing first responders here and across the country.

Our special focus on roasting makes us unique. Our roasting partner is internationally recognized, roasting 100% Arabica beans sourced from sustainable farms from all over the world. We roast single-origin estate coffees, blends, and espressos in small batches to ensure peak flavor and the freshest quality with every sip.

Our Mission

How our brand was born out of the Thomas Fire and Montecito Debris Flow.

Beach Please Bundle

Find your new favorite coffee with our freshly roasted bundles! Beach Please Bundle offers three of our most popular roasts with coffees from around the globe celebrating our beloved California beaches. 

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Santa Barbara Espresso Bundle

Find your new favorite espresso and save when you bundle! Santa Barbara Espresso Bundle offers two bags of our classic Firehouse Espresso Roasts bundled with a third bag of our rich and tasty Historic Mission Espresso Roast so you can mix it up at home for your favorite espresso drink.

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